{"id":3848,"date":"2025-06-02T18:38:53","date_gmt":"2025-06-02T18:38:53","guid":{"rendered":"https:\/\/atelierc3design.com\/collaborations\/forbes-article-2\/"},"modified":"2026-04-15T13:17:11","modified_gmt":"2026-04-15T13:17:11","slug":"forbes-article","status":"publish","type":"collaborations","link":"https:\/\/atelierc3design.com\/en\/collaborations\/forbes-article\/","title":{"rendered":"Forbes article"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:180px;--awb-padding-bottom:50px;--awb-padding-left:180px;--awb-padding-top-medium:80px;--awb-padding-right-medium:70px;--awb-padding-bottom-medium:80px;--awb-padding-left-medium:70px;--awb-padding-top-small:50px;--awb-padding-right-small:30px;--awb-padding-bottom-small:0px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#545454;--awb-margin-top:20px;--awb-margin-bottom:30px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\"><div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-&#091;20px&#093; text-message flex flex-col items-start whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e6603887-e4f1-42a3-8a8b-d15ae49b48b2\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2>Forbes article<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:400px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"img\" title=\"Design sans titre\" src=\"https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre.png\" class=\"img-responsive wp-image-3768\" srcset=\"https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre-200x200.png 200w, https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre-400x400.png 400w, https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre-600x600.png 600w, https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre-800x800.png 800w, https:\/\/atelierc3design.com\/wp-content\/uploads\/2025\/02\/Design-sans-titre.png 1080w\" sizes=\"(max-width: 480px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:35px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#545454;--awb-margin-top:20px;--awb-margin-bottom:30px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-&#091;20px&#093; text-message flex flex-col items-start whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e6603887-e4f1-42a3-8a8b-d15ae49b48b2\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h1><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Atelier C3 Design, at the crossroads of design,<\/span> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">art and collective innovation<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64d55e02\" data-id=\"64d55e02\" data-element_type=\"column\">\n<p>&nbsp;<\/p>\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-6059d78 elementor-widget elementor-widget-theme-post-content\" data-id=\"6059d78\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24354c53 fiche\" data-id=\"24354c53\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-e89ee44 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"e89ee44\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n<div class=\"elementor-widget-container\">\n<div id=\"metaslider-id-355722\" class=\"ml-slider-3-94-0 metaslider metaslider-nivo metaslider-355722 ml-slider ms-theme-default\" role=\"region\" aria-label=\"mf-Atelier C3 Design\">\n<div id=\"metaslider_container_355722\">\n<div class=\"slider-wrapper theme-default\">\n<div class=\"ribbon\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c26f4b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c26f4b5\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64d55e02\" data-id=\"64d55e02\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-6059d78 elementor-widget elementor-widget-theme-post-content\" data-id=\"6059d78\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<h2><strong>In Quebec, a design studio transforms interiors into grounds for collective experimentation, combining artistic approach, local know-how and functional innovation.<\/strong><\/h2>\n<h2><img decoding=\"async\" class=\"attachment-large img img-responsive alignnone wp-image-367875 size-large\" src=\"https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design1.jpg\" sizes=\"(max-width: 1170px) 100vw, 1170px\" srcset=\"https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design1.jpg 1170w, https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design1-750x385.jpg 750w, https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design1-768x394.jpg 768w\" alt=\"img\" width=\"1170\" height=\"600\" \/><\/h2>\n<h2><strong>Create together, rethink uses<\/strong><\/h2>\n<p>In Quebec City, Atelier C3 Design has carved out a unique place for itself in the interior design landscape. Founded by Matthieu Boulianne at the age of nineteen, the studio built its reputation on a simple idea: to design spaces that speak to those who inhabit them. But behind this promise lies a well-oiled machine. From the outset, the studio stood out for its room-by-room design packages\u2014a novel formula at the time.\u00ab <em>For two years, we were the only ones offering this. It was very reassuring for customers. <\/em> \u00bb, recalls Matthew.<\/p>\n<p>This pragmatism doesn&#8217;t preclude a fundamentally sensitive approach to design. At Atelier C3 Design, each project begins by listening to lifestyle habits, tastes, and context. The studio offers end-to-end support, including the manufacture of custom furniture. This attention to detail, combined with an inclusive vision, fuels a reflection on uses: how to streamline the customer journey, how to integrate artistic intention into everyday objects. At the intersection of design and applied art, the studio inscribes its practice in a logic of audacity, with a constant objective: to put meaning back at the center of each project. <img decoding=\"async\" class=\"nivo-main-image img img-responsive aligncenter\" src=\"https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design4.jpg\" alt=\"3D bathroom\" width=\"640\" height=\"480\" \/><\/p>\n<h2><strong>From interior design workshop to co-creation studio<\/strong><\/h2>\n<p>Over time, the workshop has expanded its scope. Today, Atelier C3 Design collaborates with artists, artisans, and manufacturers to design hybrid objects. In Quebec City, a project with ceramist <span style=\"color: #ffcc99;\"><a style=\"color: #ffcc99;\" href=\"https:\/\/www.instagram.com\/s_m_g_art\/\" rel=\"nofollow noopener\" target=\"_blank\">Sarah-Maude<\/a><\/span> Girard has given rise to a range of tableware: butter dishes, pitchers, soap dishes, and more. All the objects are designed with a dual function. The pitcher becomes a vase, while the soap dish acts as a tray. Behind these objects lies a desire to blur the lines between art and practicality.<\/p>\n<p>Another example: a vanity moulded in Himacs Solid Surface, a material developed by <a style=\"color: #ffcc99;\" href=\"https:\/\/www.lxhausys.com\/ca-fr\/index\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"color: #ffcc99;\">LX Hausys<\/span><\/a>, international partner of the studio. Thermoformable, resistant, this support allows to design sculptural pieces, thought to last. &#8220;When we develop a product, we always think about what is done on the market, what is not done, and what is missing,&#8221; explains Matthieu Boulianne. Collaborations then become a strategic lever: cross-pollinating perspectives, pooling skills, opening design to other fields of application. In this process, artists retain a great latitude, assumed as such by the founder: &#8220;The artistic process demands this freedom.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.forbes.fr\/wp-content\/uploads\/2025\/04\/atelier-c3-design5-640x480.jpg\" alt=\"Artist creation\" width=\"640\" height=\"480\" \/><\/p>\n<h2><strong>Growing the market through transversality<\/strong><\/h2>\n<p>The studio&#8217;s approach goes beyond furniture and decor design. Through its projects, the Quebec studio seeks to structure a collaborative creative space, halfway between a laboratory, a gallery, and a design office. Recognized by the <span style=\"color: #ffcc99;\"><a style=\"color: #ffcc99;\" href=\"https:\/\/conseildesarts.ca\/\" rel=\"nofollow noopener\" target=\"_blank\">Canada Council for the Arts<\/a><\/span>, Atelier C3 Design asserts a unique position: that of an intermediary between the artist-designer and the end user. This positioning provides access to large-scale projects, such as exhibitions currently being prepared for museums.<\/p>\n<p>Partnerships are multiplying.<a style=\"color: #ffcc99;\" href=\"https:\/\/www.sherwin-williams.com\/en-ca\/welcome?mkwid=s_dc&amp;pcrid=647875798718&amp;pkw=sherwin&amp;pmt=e&amp;gad_source=1&amp;gad_campaignid=19671610246&amp;gbraid=0AAAAADmwGVbtUw_hjkjZSHFQ3UKxsfMye&amp;gclid=CjwKCAjwl_XBBhAUEiwAWK2hzpnB7hkq-XWorXHHJihQD4MNgNFtvNDVbChi5uA9x-E-8iesJeCEPhoC21QQAvD_BwE\" rel=\"nofollow noopener\" target=\"_blank\"> Sherwin-Williams<\/a> for a collection of hues, Printed <a style=\"color: #ffcc99;\" href=\"https:\/\/decorimprime.com\/collections\/atelier-c3-design?srsltid=AfmBOoonRsGpouLyXBwbKTbkQ06HnU_lVLVyWPdmwkAI9ksbf2Xy-a0r\" rel=\"nofollow noopener\" target=\"_blank\">Decor for wallpaper<\/a>, <a style=\"color: #ffcc99;\" href=\"https:\/\/noirsurblanc.art\/collection-c3-design\/\" rel=\"nofollow noopener\" target=\"_blank\">Black on White<\/a> for original works. The studio is also consulted by international brands on trends and consumer expectations. In each case, the challenge is the same: to create a coherent product, rooted in reality, but capable of broadening the field. &#8220;We are a bridge between ideas and the concrete,&#8221; summarizes Matthieu Boulianne. This transversality allows the studio to influence practices, but also to inspire a sector in search of meaning and innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"metaslider_355722\" class=\"nivoSlider\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:35px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.forbes.fr\/mediasfrance\/atelier-c3-design-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">see article<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3768,"parent":0,"menu_order":0,"template":"","collaborations-categories":[52],"class_list":["post-3848","collaborations","type-collaborations","status-publish","has-post-thumbnail","hentry","collaborations-categories-forbes-article"],"_links":{"self":[{"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/collaborations\/3848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/collaborations"}],"about":[{"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/types\/collaborations"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/media\/3768"}],"wp:attachment":[{"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/media?parent=3848"}],"wp:term":[{"taxonomy":"collaborations-categories","embeddable":true,"href":"https:\/\/atelierc3design.com\/en\/wp-json\/wp\/v2\/collaborations-categories?post=3848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}